What is the .APP domain extension?
It’s a new generic top-level domain (gTLD) which will be released by the internet’s governing body ICANN as one of the many domain alternatives to the existing .COM, .NET or .ORG suffixes.
When can I buy a .APP web address?
.APP domains will be available for general registration on May 8, 2018 (00:00 UTC). All pre-orders are submitted automatically on the launch date as soon as the registry opens.
How much will it cost?
No price available at this stage. Our .APP domain pricing will be announced closer to the Sunrise (for trademark owners) and Landrush (general availability) periods.
Pair your Progressive Web App with a .APP Domain
Progressive Web Apps are experiences that combine the best of the web and the best of apps. They are useful to users from the very first visit in a browser tab, no install required. As the user progressively builds a relationship with the app over time, it becomes more and more powerful. It loads quickly, even on flaky networks, sends relevant push notifications, has an icon on the home screen, and loads as a top-level, full screen experience. Everyone around the world associates the .app domain extension with a website dealing with “application software.” This speaks directly to your users who are interested in the topic of your site. In addition, your URL with a new top-level .app domain becomes a lot more memorable than with a generic top-level domain (gTLD).
The advantages of a .app domain
A look at the app stores of popular mobile operating systems reveals the incredible importance of mobile apps. We use apps in all areas of life, whether for playing, communicating, or even for measuring our vitals while we workout. And because every prominent industry requires professional domains, the logical consequence is the introduction of the .app domain. With this new top-level domain, app developers can professionally present and promote their app via an associated website. The new .app domains are primarily aimed at start-ups, developers and programmers who want to present their applications to a wider audience. With a website featuring a .app domain, you create a central point of contact for the users of your mobile application.
Google purchased the .app domain for a record sum
The value and importance of a top-level domain can be easily derived from the interest of internet organizations such as Google. Google is a special case, having purchased their .app domain in early 2015 for a record US $25 million. After an auction lasting more than a day, the internet giant was finally able to claim its coveted nTLD. Google’s Charleston Road Registry Inc. is the official registration site for this domain. However, you don’t have to be Google to appreciate the value of a good .app domain, and luckily for you, you can pre-reserve your desired .app domains with us completely free of charge and without obligation.